This is the first of a four-part series called "Video Revolution." This series brings you up to speed on innovations in the video advertising industry. "Video Revolution" is sponsored by Innovid.
Online video advertising can be tricky to measure because unlike traditional tv advertising, web video is part paid and part earned. Moreover, because the switch to online tv and watching is still relatively new, there is very little data on the lifecycle effectiveness of online video advertising.We asked our friends at Visible Measures to compile a list of the top web video advertisers, ever.?
The list is ranked by "True Reach," a proprietary measurement created by Visible Measures that considers a combination of the views from video clips related to a brand's campaign, the clips the brand and agency upload, and the copies and derivative content created by audiences like mixes, mashups, and spoofs.
Source: http://www.businessinsider.com/the-top-20-online-video-advertisers-ever-2012-10
baltimore county current tv megamillions ncaa basketball tournament 2012 megamillions winning numbers lotto winner michael oher
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.